Resources
Guides, playbooks, and field notes from the Pedal team on running paid media for local and small businesses. Everything here is built from real client engagements and $500M+ in managed spend — not theory.
Guides
Step-by-step walkthroughs for the things every client asks us about.
How to Set Up Your Google Marketing Suite
A beginner-friendly walkthrough for setting up Google Business Profile, Search Console, Analytics 4, Tag Manager, Ads, and Merchant Center — in the right order.
OnboardingHow to Connect Your Ad Accounts to an Agency Manager
Step-by-step on Meta Business Manager, Google Ads (MCC), and TikTok Business Center — without sharing passwords or losing ownership of your account.
Blog
Field notes, takes, and the occasional teardown.
The 5 Questions a Real Audit Answers That Google's Recommendations Won't
The five questions a real paid search audit answers — workhorse, budget waste, conversion-counting sanity, competitor-brand leakage, and the marginal dollar — that Google's Recommendations tab won't surface.
Field notesHow to Read a Paid Search Audit
What a real audit contains — scorecard, workhorses, drains, conversion-tracking sanity — and the red flags that tell you it was a checkbox exercise.