Guides
Step-by-step walkthroughs for the things every paid media client asks us about — account access, conversion tracking, audit prep, and the rest of the unglamorous stuff that decides whether your campaigns work.
How to Set Up the Meta Pixel and Conversions API for a Local Business
Set up the Meta Pixel (dataset) and the Conversions API together, with browser and server-side events deduplicated by a shared event_id, so your Facebook and Instagram ads optimize on real leads instead of guesses.
FoundationsHow to Set Up Your Google Marketing Suite
A beginner-friendly walkthrough for setting up Google Business Profile, Search Console, Analytics 4, Tag Manager, Ads, and Merchant Center — in the right order, for a business that's never invested in digital marketing.
OnboardingHow to Connect Your Ad Accounts to an Agency Manager
Step-by-step on Meta Business Manager, Google Ads (MCC), TikTok Business Center, and Shopify, without sharing passwords or losing ownership of your account.