Performance SEO That Ranks You for Revenue, Not Vanity Metrics
Most SEO agencies sell rankings and traffic. Pedal was built by the team behind Pearmill to run SEO like performance marketing: technical, on-page, and content work measured against the leads and revenue it produces. AI handles the production, senior strategists own the calls, and you own every page, every backlink, and all the data.
No commitment. 30 minutes. We'll tell you honestly if we can help.
Built by the team behind Pearmill, the firm that has managed $500M+ in ad spend for the fastest-growing companies in the country.
What Performance SEO Actually Means
Not rankings for their own sake. Not a monthly report full of numbers that never reach your bank account. SEO run like performance marketing, measured against the revenue it produces.
Measured to Revenue
We rank you for terms people actually buy on, then track the leads and pipeline that result. Full-funnel tracking means you see cost per booked customer, not a vanity ranking chart.
AI-Native Production
Technical audits, content drafting, and reporting run through AI so senior strategists spend their time on the calls that move rankings. That is why our pricing sits below big-agency rates.
Hopkin, Our AI Copilot
The productized version: an AI copilot that connects to your analytics and ad accounts and watches them continuously, surfacing issues and opportunities between check-ins.
Where do we apply it? Everywhere we work: ecommerce & DTC brands, small-business lead generation, healthcare & medical practices, and businesses running AI-native marketing.
Most SEO Is Sold on Vanity Metrics
The SEO industry runs on reports that look impressive and revenue that never moves. Here is what to watch for.
Rankings Without Revenue
Ranking number one for a term nobody buys on is a screenshot, not a result. If the report never connects to leads or sales, it is measuring the wrong thing.
AI Slop at Scale
Thin machine-written content published in bulk does not rank and does not convert. Google's helpful-content systems were built to catch exactly this. Volume was never the constraint.
Six-Month Black Boxes
"Just give it six months" is what agencies say when they cannot show progress. You deserve monthly reporting on what changed, why, and what it did for the pipeline.
You Don't Own the Work
Some agencies keep the content on their own subdomains and the links in their own accounts. Leave, and your rankings leave too. Everything we build is yours from day one.
The test is simple: ask an SEO agency to show you the revenue their last three clients earned, not the rankings. We build toward that answer from the first audit.
An SEO Agency With Enterprise DNA
Pearmill built its name managing $500M+ in ad spend for the fastest-growing companies in the country. Pedal took that same performance discipline and pointed it at organic search, rebuilt AI-native from day one, so a lean team can deliver enterprise-grade SEO at prices growing businesses can actually afford.
Pearmill Pedigree
The same methodology behind $500M+ in managed ad spend, without the enterprise price tag.
Performance Discipline
We run SEO the way we run paid: measured to leads and revenue, not rankings on a slide.
AI-Native Production
AI does the heavy lifting on audits, content, and reporting, so senior strategists focus on what moves rankings.
Fully Transparent
Published pricing. No setup fees. Month-to-month. You own every page, link, and data point.
Three pillars. One goal: SEO that compounds into revenue.
Technical, on-page, and off-site work run as one system, for businesses that want organic to become a reliable revenue channel.
Technical SEO
The foundation search engines rank
Crawlability, indexation, site speed, structured data, and clean architecture. The groundwork that lets everything else rank.
On-Page & Content SEO
Content built to rank and convert
Search-intent content, on-page optimization, and internal linking that concentrates authority on the pages that earn revenue.
Digital PR & Link Building
Authority that moves competitive terms
Real editorial links and digital PR that earn authority the right way. The off-site signal that lifts you past entrenched competitors.
Want to see what this looks like for your business?
Book a Free CallSimple, Transparent Pricing
On-page and technical SEO are in every plan. Three tiers, same foundation, more reach. We publish our pricing, with a free SEO audit to start and month-to-month terms after an initial two-month foundation.
Small sites getting the fundamentals right
$1,500/month
- On-page optimization, up to 5 pages/month
- Technical SEO: quarterly audit and critical fixes
- 20 target keywords
- Content briefs (your team writes)
- Schema basics and Google Business Profile
- Monthly report and email support
Ready to compound organic growth
$2,500/month
- Everything in Foundation, scaled up
- On-page: up to 12 pages/month, 60 keywords
- Technical SEO: monthly monitoring and fixes
- Content: 2 pieces/month, plus briefs
- AI-answer structuring and citations
- Monthly report, strategy call, Slack support
Competitive categories moving fast
$5,000/month
- Everything in Growth, at full scale
- On-page: full-site, 150+ keywords
- Technical SEO: continuous and advanced
- Content: 6 pieces/month, plus cornerstone
- Full AI-discovery optimization and link building
- Active CRO, dedicated strategist, biweekly reporting
Free SEO audit to start. Month-to-month after a two-month foundation. You own every page, asset, and account from day one.
Get Your Free SEO Audit
See exactly where your organic search is leaking revenue. We'll analyze your technical health, content, rankings, and the terms your customers actually search.
Still Have Questions?
Most businesses see early movement in 3 to 4 months and meaningful, compounding results in 6 to 9 months, depending on how competitive the terms are and where the site starts. We set milestone expectations up front and report progress every month, so you are never left guessing.
No, and you should be cautious of any agency that does. Nobody controls Google's algorithm. What we commit to is a sound technical foundation, content that earns rankings, real authority building, and full transparency on the leads and revenue the work produces.
The three pillars: technical SEO (crawlability, speed, indexation, structured data), on-page and content SEO (content built to rank and convert, on-page optimization, internal linking), and off-site authority (digital PR and real editorial link building). Everything is measured against leads and revenue, not vanity rankings.
Yes. Always. The content lives on your site, the links point to your domain, and you keep everything if you ever leave. Month-to-month, no long-term contracts, no cancellation fees.
Against revenue, not vanity metrics. We track qualified organic traffic, rankings on terms people actually buy on, and the leads and pipeline that result, with full-funnel tracking so you see cost per booked customer, not just cost per click.
Yes. The pillars are the same, but the execution differs. Local SEO leans on proximity signals and reviews, and ecommerce SEO leans on category and product-page architecture. We tailor the plan to how your customers actually search.
AI drafts and speeds up production; humans own quality, accuracy, and strategy, and everything gets human review before it ships. Generic machine-written content does not rank and does not convert, so producing it faster is not a service. Being AI-native makes us pickier, because we know exactly what unedited output looks like.
Cheap packages sell rankings for terms nobody buys on and hand you a report. Pedal runs SEO like performance marketing: measured to leads and revenue, built by the team behind Pearmill, with published pricing and full ownership of everything we build.
Let's Talk About Your Growth
Tell us about your business and we'll get back to you within one business day.
Let's Find Out If We're the Right Fit
Book a free 30-minute strategy call. No pitch deck, no pressure. We'll look at your current organic search, your market, and your goals, and tell you honestly whether we think we can help.
Prefer email? Reach us at hello@pedal-performance.com