Resources
Guides, playbooks, and field notes from the Pedal team on running paid media for local and small businesses. Everything here is built from real client engagements and $500M+ in managed spend — not theory.
Guides
Step-by-step walkthroughs for the things every client asks us about.
How to Set Up the Meta Pixel and Conversions API for a Local Business
Set up the Meta Pixel (dataset) and the Conversions API together, deduplicated by a shared event_id, so your Facebook and Instagram ads optimize on real leads instead of guesses.
FoundationsHow to Set Up Your Google Marketing Suite
A beginner-friendly walkthrough for setting up Google Business Profile, Search Console, Analytics 4, Tag Manager, Ads, and Merchant Center — in the right order.
OnboardingHow to Connect Your Ad Accounts to an Agency Manager
Step-by-step on Meta Business Manager, Google Ads (MCC), TikTok Business Center, and Shopify, without sharing passwords or losing ownership of your account.
Blog
Field notes, takes, and the occasional teardown.
SEO for Small & Mid-Sized Businesses: What Actually Moves Rankings
The three levers that actually move rankings for a lead-gen business — reviews, the local pack, and deep service pages — and what to stop paying your SEO retainer for.
Field notesThe 5 Questions a Real Google Ads Audit Answers That Google's Recommendations Won't
The five questions a real paid search audit answers — workhorse, budget waste, conversion-counting sanity, competitor-brand leakage, and the marginal dollar — that Google's Recommendations tab won't surface.
Field notesHow to Read a Google Ads Audit
What a real audit contains — scorecard, workhorses, drains, conversion-tracking sanity — and the red flags that tell you it was a checkbox exercise.